Formula
Best retail chain
In recent years, a lot has been invested in the formula Profile ‘de Fietsspecialist’. Together with Biretco, entrepreneurs, aided by professional means and advice, have put profitable bicycle stores on the market. Stores that appeal to consumers. It is not for nothing that Profile ‘de Fietsspecialist’ has been voted the ‘Best retail chain in the category bicycles and leisure’ for the second year running. Consumers rate the 275 stores of Profile ‘de Fietsspecialist’ the best according to:
“Profile ‘de Fietsspecialist’
1. Staff expertise
2. Service
3. Range
Of the 100 best retail chains in the Netherlands, Profile ‘de Fietsspecialist’ holds 10th place, putting it far above renowned chains such as Albert Heijn, Media Markt and Hema. A fantastic achievement that the entrepreneurs can be extremely proud of!
“Profile ‘de Fietsspecialist’ is still by far the best-known bicycle retail chain in Europe. The majority (nearly 30%) of potential buyers state that they want to make their purchase at Profile ‘de Fietsspecialist’. “ Source: retail chain research 2007, NIPO