Products
Profitable private labels
The strength of the own brands of Profile ‘de Fietsspecialist’ lies in the fact that they match the “A” brands with regard to quality while being considerably more favourably priced.
Altra
Own brand Altra is characterized by an excellent price-quality ratio. Biretco has its own product department which designs and styles these bicycles. The bicycles are built by well-known manufacturers. Altra offers entrepreneurs more profit than the “A” brands, while still having a competitive consumer price. De Profile entrepreneurs can include Altra in their range free of obligation. They have no obligations regarding unit numbers or orders, while benefiting from the contractual exclusivity of the brand.
Avancer
This low-budget brand is exclusively available from the Biretco chains. The brand is positioned under the Altra own brand. Large-scale collective purchasing keeps the costs of Avancer bicycles low.
